Name On Logo: Victus Dental

Family and Cosmetic Dentistry

Victus Dental is a general dental practice that is starting in Pensacola, FL, USA. We offer routine dental care such as cleanings, fillings, and teeth whitening to people of all ages.

Victus Dental prides itself by making every dental visit a pleasure. The office is always clean, well organized and offers the latest techniques and technology available in the dental industry.

Industry: Medical & Dental

1. Clean and simple

2. professional

3. modern

The target audience is middle class young mothers age 30-35 that are married with kids. These women will usually have a college education and make it a priority for themselves and their families to maintain good health.

The target women are the ones who plan everything for the family including making the doctor's appointments, providing transportation and making sure everyone goes, kids, husbands and all other family members included, These women are the ones who always put their families first. They are always grateful and understand that not everyone can have routine health care.

I eventually want to open up multiple locations so the logo shouldn't be targeted towards women in a single area. It should be able to be easily recognize all across the United States.

I really would like a design that is simple and modern, almost minimalistic. The log needs to be easily recognized from a distance for signs and billboards. It needs to be easily seen on different backgrounds of color and texture. It will be placed on a variety of things from white paper, black medical scrubs, to gray pens and coffee mugs. It needs to be able to be seen in small print such as on toothbrushes and business cards.

I would like to incorporate an abstract tooth in someway if possible.

I tend to gravitate to the calming colors of light blue and green. However, I feel like most dental logos are those colors and I want this logo to stand out. I am open to other colors as well.

This practice is being bought out by an existing office, Mizell Family Dental. I have attached the existing logo for reference so you can see what patients are used to seeing. I'm not sure if we can use some of the elements from the existing logo or not. I do like how Mizell stands out very well. I would like the word "Victus" to do the same.

I have also attached the logos of three other dental offices in the nearby area. I would like my logo to stand out from them. I really like the style of the tooth in the Cordova Family Dentistry logo.

Overall, I am very open to any ideas people may have. I appreciate everyone's help.

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