Name On Logo: AIM
Our Slogan
Advanced Illness Management
What we do
AIM is a program of the Visiting Nurse Association that provides comprehensive home health care for senior adults who are diagnosed with a chronic illness such as Congestive Heart Failure (CHF) Chronic Obstructive Pulmonary Disease (COPD) and Diabetes.
Industry: Medical & Dental
Things to communicate through the design
1. road to better health
2. skilled care - nursing/rehab
3. home
The target audience
65+ years of age
who have a chronic disease like COPD, CHF, Diabetes
and are taking steps to getting better
We like these fonts, colors and style
Our color palette for the VNA brand utilizes
Pantone 295 (primary)
Pantone 390,144,warm grey S, 201 (secondary)
web fonts - Georgia, Arial
Brochure fonts - Futura, Times New Roman
the Advanced Illness Management (AIM) logo should be compatible to the VNA logo
Preference - graphic element with text -
ability to use in color and BW
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
