Name On Logo: Niagara Power Yoga
Our Slogan
No Slogan
What we do
Power yoga instruction - creates powerful warriors, helps students tap into their own personal/physical power. Health and wellness through powerful yoga and also meditation. Proudly located near the Niagara River and close to Niagara Falls, NY
Industry: Sports & Recreation
Things to communicate through the design
1. Power
2. from Niagara region of NY
3. classic, no gimmicks, no fads/trends
The target audience
Audience is anyone interested in improving health and fitness regardless of current fitness,age, gender. Target probably ages 35-55/60
We like these fonts, colors and style
Not a lot of color - simple, classic, modern, black maybe incorporating some blue, purple Strong N for "Niagara" - maybe one that symbolizes the curve of Niagara Falls and could also be considered as a yoga pose maybe something like a back bend. See my attached image - something I created quickly on a free website. I really love the design of the "N" but I think the whole thing needs more. My favorite designs are clean and classic. Nothing chaotic
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
Additional Info Added May 14, 2016
Uploaded font - the G has a tail that resembles the symbol for "Om" (see 4th uploaded image) But the G of the font needs to be flipped over so that the Om is correct
My focus changed during the course of this contest away from my initial idea of big "N" - as I was being told by friends and family it looked to0 much like a college logo or utility company and didn't speak to them as yoga. I like the idea presented in the two sketches I have uploaded and of Yin/Yang - power yoga is hot and powerful - setting souls on fire - inspiring - energizing - creates transformation physically and personally - BUT nothing too feminine as the yoga classes will be for both men and women.
