Name On Logo: Kiwicha Bar
Our Slogan
No Slogan
What we do
Kiwicha bar is a gluten free, vegan energy bar.
Kiwicha is slang for amaranth in Peru. That's where I discovered this super grain.
Kiwicha tastes nutty. I combined it with natural ingredients like coconut shavings, cacao chips, brown rice syrup and dates to make a delicious and healthy snack bar.
This product will appeal to health conscious, active consumers with higher than average disposable income. Each bar sells for $2.99 and a pack of 4 for $8.99.
What we're looking for is a clean, simple logo that fits this healthy and soon to be trendy product.
Industry: Retail
Things to communicate through the design
1. Simple
2. Healthy
3. Clean
The target audience
Picture a girl in her 20s who does a lot of yoga.
She drinks a lot of coconut water and organic juice.
She likes being healthy, looking healthy and living a healthy lifestyle.
She also likes trying new trendy products that her intrigue her friends.
She likes products that have a story.
We like these fonts, colors and style
Simple...simple...simple.
Right now we're using a simple Avery design font called "Special Elite" on a brown sticker that looks like the brown of a paper bag..
It looks like something you'd see from a coffee shop in Brooklyn.
Our design will be used on
(Web) (Print Media)
Additional Info Added Apr 23, 2016
Keep in mind my energy bar was inspired in Peru, in nature.
And there is a mountain in Peru called Kiwicha Mountain.
