Name On Logo: Greenwood Dental Care
Our Slogan
No Slogan
What we do
Greenwood Dental Care is rebranding. An established practice serving an older patient base, Greenwood Dental Care offers premium level dental services at a reasonable price. In addition, they are about more than simple, basic dentistry, looking at the entire spectrum of oral healthcare including preventative care, cosmetic dentistry and education.
Industry: Medical & Dental
Things to communicate through the design
1. warm
2. connections
3. progressive
The target audience
Primary new target: Women ages 25+ with children. Middle-class. Demographics of Waukegan are 47% white, 40% of the population between ages 25-54
Secondary: Retired boomers ages 50+ (existing customer base)
We like these fonts, colors and style
See attached creative brief for additional information.
I'm the influencer on this project. Decision is made by the dentist herself.
• The client can see expanding into other areas and wants the logo to be able to integrate across multiple practices, so any icon/bug should be able to stand alone. So I'd stay away from integrating it into the name design, although if you think you can kick it out of the park that way, go for it.
• The only color that is off the table is red. Clients are leaning toward blue and green but they want to see other colors as well.
• The logo should reproduce well in small sizes and look good on black scrubs.
• Client finds themselves gravitating toward images from nature and definitely not a tooth, toothbrush or family hugging each other. They specifically mentioned liking a ginko leaf.
• Icon/bug should stand alone
• I asked why they didn't like the logos attached to this project (done with a do-it-yourself builder) and they said some of them were okay, but they wanted to see what a professional designer could do.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
Additional Info Added Apr 15, 2016
More colorways please.
