Name On Logo: OBF (Oil Patch Benevolence Fund)
Our Slogan
Helping Our Neighbors in the Oil Patch
What we do
Link to OBF explanation:
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The Purpose: OBF exists to offer hope and stamina to those patriots willing to work in the oil industry.
The Mission: To fund endeavors that will offer relief to families affected by the price of oil by providing temporary, strategic financial relief and to promote economic development in our region through grants to local nonprofits.
Industry: Natural Resources
Things to communicate through the design
1. Generosity
2. Hope
3. Patriotism
The target audience
Men. Age: 40-65. United States. Oil and Gas Industry. Mid to high income.Company managers, executives, and owners. Often married with children and grandchildren. Golf, hunt, fish. Conservative and often religious. Very patriotic.
We like these fonts, colors and style
Needs to pair well with the attached Orbit logo.
Clear and simple look. Conveys relief and support. Invokes feelings of generosity nostalgia and taking care of others. Possibly retro. Think 1950's cereal box graphic wise.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
