Name On Logo: FITSPIN
Our Slogan
"Spin hard, live harder" "Ride with your heart, your body will follow."
What we do
Spinning studio (indoor cycling) for high net worth, good-looking people, mostly young clients between 18 and 28.
Inspired in NYC’s cycling classes. Spinning studio on a darkened room with low-lights, loud music and a motivating coach.
Industry: Entertainment
Things to communicate through the design
1. Fun/Fitness
2. Classy/Elegant
3. Colorful/Shinny
The target audience
Based in Mexico City on an expensive residential zone.
Wealthy college students & young moms, focused in young people who workout and party on weekends as well.
Mostly women in their 20s and some guys following them.
We like these fonts, colors and style
We would like something with colors but keeping an elegant line.
I would like the S in the middle to be bigger than the whole word and maybe of another color. fitSpin - with a bike or a rider simulating the S (Watch Specialized & Spinning logos)
The place would be sober but full of phrases, towels, images and slogans of neon and flashy tones. The workout room would be illuminated with neon and black lights.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
