Name On Logo: Aspen White
Our Slogan
No Slogan
What we do
Aspen White is a women's clothing boutique that sells online and through pop up shops/markets.
Industry: Retail
Things to communicate through the design
1. Fresh
2. Classic
3. Comfortable
The target audience
The target audience for our boutique is 20-40 year old women in the US. They have a disposable income to put towards refreshing their wardrobe. They likely have solid careers and have higher education. They enjoy a full life with activities such as shopping, dining, & social interactions. They enjoy the look of luxury fashion that can be achieved at less. They also like the idea of unique items that can only be found through a boutique or at markets.
We like these fonts, colors and style
Simple logos seem to stand out the most to us. Clean text and lines. We like the look of black and white with minimum to no color. If color is used, we like blush pinks and/or rich colors (navy, teal, burgundy, gold) that have a 'velvet' look to them. We're really looking for a fresh and clean logo that can be used across all the media we utilize (web, social, & print)
Our design will be used on
(Web) (Print Media)
