Name On Logo: Eikon Counseling
Our Slogan
You Were Made For More
What we do
Eikon Counseling (pronounced like icon) is a christian counseling practice. We counsel men, women, and couples on a variety of issues toward change, obtaining a deeper understanding of how they relate to themselves, God, and others, and to help them know their identity as a person with inherent dignity and worth.
Eikon means "Image of God". This is important because it is our fundamental belief that everyone has inherent dignity and worth and informs the way we sit with people.
Industry: Service Industries
Things to communicate through the design
1. Inviting
2. Growth
3. Worth
The target audience
22-40 year old young professional who may find themselves in a place they never imagined... in need of counseling. Clientele is middle to upper class private pay clients. Most identify as spiritual.
We like these fonts, colors and style
The design should be structured so the tag line could be removed that way the logo could be used with or without the tag line. I want the logo to have a clean and soft feel. I am drawn to a neutral palate and cool colors - whites, greys, lighter greens. I don't want to logo to feel too masculine, because I do feel like the name lends its self to a more masculine look. I would like it to look softer.
This is a new brand, so I am starting with the logo as my jumping off point for website, etc.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Feb 26, 2016
I want the logo to feel spa-like, soothing and inviting. Colors like - Seafoam green, Champagne, taupe, shades of grey, sage, soft blue-greens. I also like Navy blue for a grounding color alternate to black. If you bring in a bright color I would only want a pop of it for design purposes, not the entire logo.
