Name On Logo: Shop For You
Our Slogan
No Slogan
What we do
I sell only women's clothing right now. Later I may sell men's and children's clothing. I also offer personal shopping services, and my goal is to design a website that will track consumer preferences and email them when new items arrive that align with those preferences. I sell clothes that are trendy but "lady-like". Thus, no mini-skirts or revealing clothes. I want to target the professional, fun, classy lady, and encourage them some to step outside their comfort zone to try new trends. My company will be based on Christian principles of how a lady should dress and act. My mission is give women confidence to change the world by making them feel powerful, strong, and beautiful in their clothes. When you feel good about the way you look your entire attitude changes and I have seen some people land jobs or dump a bad relationship etc. The clothes don't make the person, but the person in the clothes can change the world is kind of the premise of my business. I will probably incorporate a style quiz on my website and at some point host personal shopping events at people's homes for a fee.. For example, if a lady would like to me to come bring clothes for her and her friends so they can shop at home. I may include a style application where the customer can complete their bust, waist, and hip size so that I can send them pics of new arrivals in their size etc. DO NOT USE NUMBERS LIKE SHOP4U BECAUSE THERE IS ANOTHER BUSINESS WITH THIS NAME SHOP4U.. The words must be spelled out, so the imaginery will be vital.
Industry: Retail
Things to communicate through the design
1. Personal Shopping/Personalization- sending pics based on their style preference
2. Lady-like fashions can be attractive without being revealing--dress
3. Variety- in sizes up to 3x; variety in clothes for different occassions--clothes for work, church, vacation, formal events etc
The target audience
. want to target the woman that likes to look trendy in a sophisticated way. Basically you can be sexy without being trashy. Have more customers over the age of 25. However, I sell some junior sized clothes, so I don't want to appeal to teens and young adults. I sell clothes appropriate for older women as well, like suits etc. However, I don't sell "old foggie" clothes. They are clothes for the "hip" old lady who wants age appropriate trendy clothes. I also sell classic clothes that never go out of style. The main target is professional females who love to shop and travel and need clothes for travel. I am targeted the middle class and up. I try to balance quality and price.. My prices will probably range from $20 - $99. I am targeting women who want to fashionable and trendy in a classy way. Various occupations are the target. Later I may transition into more high end merchandise like leathers and furs etc.
We like these fonts, colors and style
I love the color of the ocean. I love calming colors. Blue represents the prescence of God. I don't know if I have a specific font, maybe calligraphy to make it look high-end or sophiscated. The font just needs to look sophisticated.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Feb 27, 2016
I would like the logo to maybe be more colorful and not just blue and white.. I want fancy lettering that looks more sohphisticated. I MAY also want some type of graphic or picture or image, but I am not sure. I don't think I want the image to male or female because I would like for it to be gender neutrual...
I think a more colorful image that also includes the name of the business would be the best option for me.
Also, I am not certain yet if this will be what I will go with but I would like to play on the word shop. It will be used as a noun like an actual "shop/store" and a verb " as in personal shopping." Maybe this duality can be conveyed thru images.
OK SINCE I AM SELLING ONLY WOMEN'S CLOTHING RIGHT NOW, CAN YOU GIVE ME AN ALTERNATIVE THAT LOOKS MORE FEMINE WITH THE LETTERING AND IMAGES. IT LOOKS LIKE FANCY LETTERS AND WITH A WOMAN'S TOUCH. THE PICS CAN BE FEMININE TOO. I WANT A COMPARISION OF THE GENDER NEUTRAL AND FEMININE , SOPHISTICATED, LOOK.