Name On Logo: Meraki CrossFit
Our Slogan
No Slogan
What we do
CrossFit is constantly varied functional movements performed at relatively high intensity. All CrossFit workouts are based on functional movements, and these movements reflect the best aspects of gymnastics, weightlifting, running, rowing and more. These are the core movements of life. They move the largest loads the longest distances, so they are ideal for maximizing the amount of work done in the shortest time. Intensity is essential for results and is measurable as work divided by time—or power. The more work you do in less time, or the higher the power output, the more intense the effort. By employing a constantly varied approach to training, functional movements and intensity lead to dramatic gains in fitness.
Industry: Sports & Recreation
Things to communicate through the design
1. Strength
2. Resilience
3. Positivity
The target audience
primarily women 25-70 years old, Triple Cities NY, 40k+, college degree - many are teachers/healthcare, our fitness business can be described as a close-knit fitness family. We are not like a gym and more than a personal training studio. We are adding crossfit to complement existing offerings.
We like these fonts, colors and style
Tiffany, calisto, calligraphy, georgia
Primarily purple (regular purple, rich, jewel) and black with green (moss, jade green like a tree)
Circle logo with a tree as the main theme, we want it to emulate strength, resilience, family, positivity, loving what you do.
Meraki means to do something with soul, creativity, love; to put 'something' of yourself into what you are doing.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
