Name On Logo: Active Metal
Our Slogan
No Slogan
What we do
Active Metal are an architectural metalwork company focusing on turnkey staircase installations and balustrades in commercial fitouts and buildings
Industry: Construction
Things to communicate through the design
1. Quality
2. Similiar to previous
3. modern
The target audience
our target audience are builders and architects. they are professionals of all ages, but predominantly 30-45, and could be both men and women though builders are 90% male. They value quality and reliability, companies that are there as a resource for their business
We like these fonts, colors and style
We have had our current logo in place for 20 years with the same stylised word font. We want a new image but don't want to cut the connection entirely with the old as it is well known in the industry, hence a reinvention of the old. We definitely need to drop the "Pty Ltd" from the logo. One concept is to stylise just the letter A and have the company name separate but we're open to ideas.
By all means visit our current website for more information
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Our design will be used on
(Web) (Print Media)
Additional Info Added Feb 14, 2016
In regard of colours for the logo, currently it is a silver and black theme which will conitinue as it needs to be able to be printed monochrome on safety wear etc. If designers wish to also submit different colour options we could consider these also as long as they have a silver/ black option
!!! Note!! We do not want the logo to look like the current one!!!! It may reflect the old one so that previous clients link them but it does need to be an entirely fresh design. Try making a logo out of the old "a", put that in a box of its own with separate active metal in a lower case font as an idea.........
