Name On Logo: ADVivo
Our Slogan
No Slogan
What we do
We are a holistic fitness company. We specialise in one on one and group fitness, nutrition and lifestyle training. The logo will also be used on clothing and sporting equipment.
Industry: Sports & Recreation
Things to communicate through the design
1. simplicity
2. easy to view even from a distance
3. flow and balance
The target audience
20-60 year olds both sexes. Middle to High income earners wanting the specialised services we offer. The clothing and sports gear with our logo will appeal to those people who are willing to pay a little more for good quality gear.
We like these fonts, colors and style
We want to word ADVivo as the logo (with the first ADV as capitals - true to its latin background)( The word means ' for life' or 'to survive')
The main colours are to be a very dark blue with a bright lime green.
Other colours such as white and pale blue can be used for contrasting the main colours. We are also open to suggestions from the artists.
We want the text to have flow and very clean lines such as the first A and the first V have swooshing long lines to parrellel each other We definately don't want heavy or 'blocky' letters and also not too intricate such as calligraphy. The design needs to be easy to identify and to read.
The design may have the word fitness integrated into it as long as the emphasis is on the word ADVivo.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Aug 2, 2010
We like the designs we have currently but would like to give a little more creative licence to the designers to come up with something they think might grab attention. PLease feel free to submit some more designs that have symbols or have more creativity to them as we haven't really got we are after as yet! Cheers
