Name On Logo: Blue Ribbon Home Market
Our Slogan
Delivering the Farm to Your Table
What we do
Blue Ribbon provides all-natural food that is both healthier and better tasting than the food typically found at a local grocery store. As an added bonus, we deliver everything directly to our customers' home free of charge.
We specialize in all natural, fully-aged Black Angus beef, Super-Select pork, Grade A free range poultry, sashimi grade seafood, and Grade A natural and organic fancy vegetables.
Industry: Home & Garden
Things to communicate through the design
1. All-Nautral
2. Farm to table
3. Healthy and convenient
The target audience
Our target audience is typically the female head of household, who makes the menu/food purchasing decisions. She's typically between 30 - 50 years old, a homeowner, married, and has children. Many times she also has a career outside of the home. She is typically middle class, to upper middle class, and has an interest in health. She is concerned about what she feeds her family.
We like these fonts, colors and style
This project is a re-brand from our current corporate identity (attached). We are changing our name from Blue Ribbon Foods to Blue Ribbon Home Market. For more information on our style you can check out our current website at
[Login to view URL] We like the traditional, down home feeling of our current logo and website because we feel it's consistent with our farm-to-table message. I believe our current colors are roughly Royal Blue, Navy Blue, and White, but you may want to sample the colors yourself.
Our design will be used on
(Web) (Print Media)
Additional Info Added Jan 27, 2016
I added a few additional images to share a new direction we are interested in exploring. We really like the Rastelli Fresh Market illustrated logo approach. We even thought of, perhaps, adding a blue ribbon onto the bridle of a cow, as a way of incorporating our brand. Just a thought. Have fun and let's see what you can come up with!
