Prize Amount

$200 Prize

Entries

177 Entries

Contest ending time

Ended

DanceMom.com Logo Design Contest
Name On Logo: DanceMom.com
Our Slogan
The online community by and for dance parents (NOT essential to be included as part of design)
What we do
DanceMom.com is the on-line community and resource specifically by and for parents (primarily the mothers) of children who dance. DanceMom.com contains articles on dance, parenting and related subjects, but the most popular part of the site is the Dance Mom Discussion Board, where dance parents share their experiences, questions, answers, frustrations, achievements, and the full range of emotions that dance moms and dads encounter.
Industry: Internet

Things to communicate through the design
1. Business name / web address (same thing)
2. This is a welcoming place / positive community
3. Dance theme (doesn't need to be in your face)

The target audience
Our target audience is women with children who are enrolled in dance classes -- typically thru private dance studios. The typical dance mom is in her 30s (but ranges from 20s to 40s). She is very involved in her child's life. She is likely married (but independent) and employed. While most of our readers are women who enjoy sequins and rhinestones, they are not necessarily girly-girls, and some of our readers are men -- fathers of children who dance.

We like these fonts, colors and style
We would like a clean but somewhat stylized font. See attached banner sample for something we've played with, but don't be limited to this font, this layout, this dancer silhouette or the use of the tagline. The color pallet in the banner sample has been part of our site for some time, so it is associated with our site, though we certainly will entertain other options. Also attached is a document containing word clouds based on how our members describe our site. (The fonts and colors used in the word cloud mean nothing. They were randomly generated by a word cloud program.) More important are the words, which will help you understand how our readers view our site -- words like encourage, support, discussion, positive, parent, etc. Don't be limited by what we've done before (www.DanceMom.com). We are open to changing everything.

Our design will be used on
(Web)  (Print Media)  (Billboards & Signs)  (Television)  (Mugs & Tshirts) 

Additional Info Added Jun 26, 2010
Because the primary uses of the logo will be our website, print advertising and products (mugs, shirts, etc.) it's become apparent that we need a design on a white background. (We'll adapt to other background situations as necessary.)

We have hundreds of clip art dancers and thousands of fonts we could piece together, but we're hoping for something more inspired. Don't be afraid to propose a design with gradients, dimension, depth or color.

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