Name On Logo: 8th st. Energy Lab
Our Slogan
No Slogan
What we do
This will be a logo for a new cafe concept using Alphadominche coffee machine. See links below for info on the machine. The Energy lab cafes will be a mix of cafe/tea and juice bar. The whole concept is to really show and educate thru experiences that drinking coffee is good for you, that tea can be a culture when is brew the right way and you can purify your body thru juices and detoxification.
Why we use the name Energy Lab, we consider our selves as organic chemist, we use technology but yet rudimentary out come, coffee, tea or a juice is what we produce. Our name and concept came from the idea of the appeal of time period Steampunk, a re-imagining modern capabilities with 19th century machines.
The attached logo it was a first generation but we want to improve it and convey the right message with the top three things we want to communicate.
Industry: Restaurant
Things to communicate through the design
1. Energetic, Passionate, and Dynamic
2. Unique, Trendy, and Elemental
3. Expressive, Eloquent, Indicative
The target audience
Ideal client, startbucks user wanting to experience a new level of coffee, tea or juice. Who is NOT our customer the gas station coffee drinker with a cup on their hands that you could swim in.
The numbers: Specialty Coffee shop patrons are younger, more affluent, and educated and are 22 percent more likely to be aged 18-24. They are also 65 percent more likely to have an annual household income of $100K+. Coffee shop patrons are 28 percent more likely than the average American adult to be single and 70 percent more likely to have a post graduate degree. The average age of specialty coffee drinkers is 43. Occasional latte devotees are in the higher average income of $76,000, and similarly, cappuccino and espresso drinkers reflect an average income of $60,000.
We like these fonts, colors and style
The logo can not have a coffee cup or a bean or anything so typical as any other items like that. The Colors need to be energetic. Fonts can be unique but need to be legible. NO 3D Logos. Logo can be encompass inside of rectangular or square or circle space.
If steampunk motives are used is to be use it needs to be very light, nothing to heavy or full blown steampunk.
The words 8th St. Need to be small as these will change with each location. See attached logo sample.
The logo has to be 2 parts one symbol that will represent us if seen by itself and part 2 the name. Samples of a two part logo are Apple, Nike, Mercedes benz, etc... What is not a two part logo, IBM, Startbucks, FedEX, etc...
Here are some links to our equipment and culture.
[Login to view URL]
[Login to view URL]
[Login to view URL]
Ask As many questions as you like. We will provide feedback fast to guide you best as possible.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Nov 5, 2015
Thank you for your new submissions, I was told by another artist that the original file that was uploaded was empty, the file has been corrected. Please take a look at it, that is our logo currently. Hope it helps you see the direction better.
