Name On Logo: HONOR COUNTRY

No Slogan

Retail site for US Military insignia items such as stickers, pin, patches, cap, t-shirts, license plate frames, mug, decals, gifts and accessories.

Industry: Miscellaneous

1. Patriotism

2. Pride of Country

3. Honor through military service

Serving members of the US Military including the Army, Air Force, Navy, Marine Corps and Coast Guard.

Proud family members of the US Military.

Proud Americans wanting to show their patriotism.

Please see this video to gain a feeling for the business:

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I like the promotional copy's dark background used in the video. I would like for the logo to be masculine, but do not want it to have any war-like object like bombs, bullets or guns. I would like for the logo to be usable standalone, without requiring the American Flag / Country-side art found in the website to communicate the concept.

Visit [Login to view URL] to see art used on the current website header page. "Honor" is represented by the US Flag and "Country" is represented by the green country-side. This artwork is acceptible for the web, but I would like a fresh and current logo which can be used on business cards, stationary, catalogs and promotional materials. I like the military stencil font (separated by a star) used in the business name on in the website, but I am very open to new ideas. I would like for the logo to be usable standalone, without requiring the American flag/country-side background (used in the website) to portray the HONOR COUNTRY concept.

(Web)  (Print Media) 

We do not currently use the HC abbreviation to promote the business and would not want this in the logo.

Ideas that have come to mind I would be interested in seeing is the usage of a swoosh in the design.

The integration of an American Eagle or just the eagle's head is another idea.

Please note, the Top 10 Ranking entries all have features I like and are in no no particular order.