Name On Logo: Tommy TZ
Our Slogan
Your new wingman!
What we do
Creatively designed in Hawaii, Tommy TZ - Wayfarer Style Sunglasses - we produce bottle opening wayfarer sunglasses and bamboo wood sunglasses that float in water. Our slogan is: "Your new wingman", because we are there for you in times of need. We strive to give purpose driven sunglasses while achieving a positive new perception of style. Overall, we are striving to be the swiss army knife of sunglasses, because our sunglasses don't just make one look cool, they can also be used as a tool to open beer bottles, or float in water. We are big water activists being that on a beach, lake, boat or island. We love the water. Our founder was a member of the Indiana University Waterski & Wakeboard team who loves to wake surf.
Industry: Retail
Things to communicate through the design
1. High-end Professional look
2. Beach/Lake Lifestyle
3. Bamboo Wood Wayfarers
The target audience
Age:16 - 45
Sex: predominately male
Location: Bigger cities, Lakes, Beaches, Islands
Income: Bottle openers pertain to low income families, Bamboo wood wayfarers are a high-end, high income family style of sunglasses
Occupation: Athletes, Outdoorsmen, Business minded, Marketers, Beach Bums
Education: Bachelor Degree
Industry: Resorts, Outdoors, Golf, Boat & Yacht, Watersports
Lifestyle: Active, Outdoors, Beach/lake goers, clubbers, tailgaters
Interests:Watersports, Beach Bums, Boating, Golfing, Tailgating, fashion
Behavior: Active, fit, gym rats, who enjoy the outdoor life and would like some style to accompany that lifestyle
Opinions: Our sunglasses pertain to individuals who want a stylish wayfarer look while being the first ones to start the party with their beer bottle openers, or not have to worry about losing their sunglasses in the water from partying to hard because our bamboo sunglasses float.
We like these fonts, colors and style
Logo color (sky blue):
R: 2
G: 187
B: 255
Text color (graphite):
R: 87
G: 87
B: 87
Accent color (White):
Business Name Font Style: Helvetica Neue UltraLight (Tommy TZ - "TZ" font should have upper right part of T connecting to the upper left part of "Z" - so it should be one solid line)
Slogan Font Style: Silent Reaction (found on:
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Standard Text Font Style: Myriad Pro Regular
-- for more ideas, see our website:
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Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Sep 14, 2015
Top 3 things to include:
All of our sunglasses have multiple uses (Beer bottle openers / Float in water)
