LogoMyWay
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Broadway Tomorrow Logo Design Contest
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Design Contest Brief

Company Name: Broadway Tomorrow
Our Slogan
Previewing today. (slogan not needed in the logo design)
What We Do
Broadway Tomorrow is an independent commercial theatre producing office. We are based in New York, New York and produce shows for Broadway as well as for regional and professional theatres around the United States and globe. We're focused mainly on new musicals and plays while occasionally reviving more classic or forgotten shows that speak to present times with a fresh perspective.

Building on the long history of Broadway theatre and reinventing it for a new generation of theatre-goers, Broadway Tomorrow respects tradition while also embracing new ideas, new writers, and new audiences. Our work is vibrant, appealing, entertaining, challenging, stimulating, inspiring, thought-provoking, dangerous, and fun! Great art is a leap of faith--we take that leap!

Broadway Tomorrow hopes to create new works that will speak to the varied audiences of today, become emblematic of our times, and be the new classics which future generations of artists can look back on for inspiration and build upon as a foundation for their own successes.
Industry: Entertainment

Things to Communicate Through Our Design
1. Broadway Theatre, which tend to be commercial American live stage musicals at the highest level of professionalism in the world
2. Idealism and Hope
3. Tour de force, exceptional creative achievement

Target Audience
1) Mainstream audiences worldwide looking for quality entertainment.
2) Savvy investors looking for unique opportunities to have fun while potentially making large dividends.
3) Professional theatre artists looking for producers who will respect the integrity of their art.

We Like These Designs (fonts, colors, style)
Logos should have a sense of wonder, joy, and idealism.
Simple designs are preferred. Overly ornate or busy designs are discouraged.

Style should be fresh and professional. Font should be easily readable. Colors should be tasteful, not tacky. A logo that can stand the test of time.

The logo should have a sense of anticipation and/or an excitement-for-something-new quality, such that one might say: "something's coming," "almost there," "around the corner," "only just out of reach," "almost got it," etc.

A Broadway musical is a live stage show where dialogue, song, dance, scenery, lighting, etc. all fit together perfectly to tell a cohesive story.

If you're unfamiliar with Broadway musicals, it's important that you do some research as it's a very specific field. Broadway is NOT a film industry, though many Broadway stage shows are later adapted into films. Hollywood is the cinematic equivalent to Broadway and has long borrowed from Broadway and the Broadway style.

If you have ever seen a movie musical (such as: Chicago, Moulin Rouge, Sweeney Todd, The Wizard of Oz, Little Shop of Horrors, Singin' in the Rain, West Side Story, My Fair Lady, Fiddler on the Roof, A Chorus Line, Disney's The Little Mermaid, Disney's Beauty and the Beast, Disney's The Lion King, the TV show Glee, etc.) then you have been exposed to elements of Broadway even if you've never been to a live performance. If want more information about Broadway, a good place to start research is: http://www.pbs.org/wnet/broadway/index.html

A great Broadway song that lyrically captures what we're looking for in a logo is Stephen Sondheim's "Our Time"--here's a YouTube clip of the song: http://www.youtube.com/watch?v=AfN9AIqeYxU

Here are some great images (We don't want these images, we want you to be original!) of musicals that appropriately capture the feelings of anticipation, joy, excitement, etc.:
http://media.vcstar.com/media/img/photos/2008/03/26/John_Loprieno_20080326_074756_p1_t300.jpg
http://images.art.com/images/products/regular/10101000/10101612.jpg
http://jerseyboysblog.com/wp-images/jerseyboysposter.jpg
http://images.amazon.com/images/P/B0000014U0.jpg

If you have questions, please feel free to engage in discussion, especially if you have a unique idea. Additional information can be found within the comments of individually submitted designs and especially in the Contest Discussion section below all submitted designs. Please check those areas frequently.

Thanks for all your time and effort!

Our Design Will Be Used On
Web,  Print Media,  Billboards & Signs,  Television,  Mugs & Tshirts 

Additional Info Added Aug 5, 2010
Please remember our company is focused on creating what will be the future of theatre for the global audience. "Tomorrow" is a key element in our name for that reason. Logos should reflect an optimistic future.

For those of you who have no idea what the modern American book musical is, please read this Wikipedia article on the topic: http://en.wikipedia.org/wiki/Musical_theatre. When reading the History section of that article, pay particular attention to The Golden Age (1940s-1960s). Our company produces fully-integrated musicals such as those, but for a more modern audience and utilizing modern writers. Perhaps an even better reference tool is located at this website: http://www.pbs.org/wnet/broadway/index.html

If any designer would like to communicate ideas or receive additional feedback, I do have Skype and am happy to discuss the contest with you that way. Please email me to set up a Skype call.

*****THE WINNING DESIGN WILL LIKELY BE VERY SIMPLE AND CONTAIN FEW COLORS*****
The design will ultimately need to be used in many ways across many media. Therefore:
a) If your design does not work equally well in black/white as it does in color, then it will not be usable as a logo. I'd suggest designing initially in black and white, then adding layers and colors afterward, then submitting. I'll ask to see the black and white design if I really like your color design, so be prepared.
b) If your design is filled with too many details, they will all likely get lost or look like a smudge when our company needs to use the logo in a very small scale. Keep this in mind when designing so that you remember to keep things simple and clear no matter how small the logo gets.
c) If we need to enlarge the logo to an ultra-huge scale, we do not want to see pixels. As a result, all designers should ideally be using vector programs when designing the logo.

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