Name On Logo: Um Sorriso Amigo
Our Slogan
Uma pequena contribuição, uma grande acção!
What we do
Angola has one of the highest mortality rates in the world for infants and children. We are a recently created non-profit organization that wants to help fight the high mortality rates of children due to sub nutrition in Angola. We plan to collect donations and to raise money to buy milk and baby formula to give to the institutions that need it the most.
Industry: Non-Profit
Things to communicate through the design
1. Honesty and transparency
2. Call to Action
3. Benevolence
The target audience
First I'd like to translate the meaning of the name and the slogan:
1. Um Sorriso Amigo -> A Friendly Smile
2. Combate a Desnutrição Infantil -> Fight the Infant Sub-Nutrition
The target audience will be segmented into two:
-> Middle and Upper Class Citizens that are sensitive to this cause
-> Companies
We like these fonts, colors and style
The main idea here is:
- Simple
- Elegant
- Professional looking
- Memorable
- Relatable
- Powerfull
A simple idea would be to simplify and stylize a children's smile as much as possible in a minimal yet professional way while maintaining the image association with a real smile. But I'm all open to other concepts. In short think simple but powerfull.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Sep 11, 2015
IMPORTANT!!!
Please change the slogan! I didn't put the right one and now I don't know where to edit this... The slogan should be:
Uma pequena contribuição, uma grande acção!
Which in English translates too: A small contibution, a great action!
