Name On Logo: Grammed
Our Slogan
No Slogan
What we do
An online fashion brand that makes women's everyday shoes (loafers/ballet flats) that are customised to the individual by having the shopper's initials embroidered on the toe of the shoe.
The shoes are good quality and stylish- they look like they are Prada but they are significantly cheaper.
Industry: Retail
Things to communicate through the design
1. chic
2. modern
3. monogrammed/personalised
The target audience
Women aged 18 - 35. They are well educated, socially connected, they are up to date with the latest fashion trends.
They love designer brands but can't afford high end fashion labels, but seek to achieve the same look with other more affordable boutique brands. They love these shoes personalised with their initials as it makes them feel special and unique.
We like these fonts, colors and style
I'm a after a classic, memorable design with a unique twist. The name 'Grammed' comes from the word monogram as the shoes are embroidered with the consumer's initials.
The brand will be marketed through Instagram predominately.
Our design will be used on
(Web) (Print Media)
