Name On Logo: Buttercream Bakery
Our Slogan
No Slogan
What we do
Startup bakery in a progressive, liberal neighborhood. Although they'll put together a beautiful cake for you, they do more than that including cookies, cupcakes, scones.
The woman currently bakes for friends out of her home and has enough business and her product is so good, that she's ready to branch out. She'll still be selling locally, but people will be able to see her products on a website.
Industry: Miscellaneous
Things to communicate through the design
1. Clean
2. Modern
3. It's a bakery
The target audience
Primary, women ages 30-70, secondary women 25+
Midwest, progressive, gay-friendly, green community, 30,000 population, urbanish, liberal
Upper-income (150k+) household, some professional or professional prior to kids
Highly educated
Helicopter moms, healthy, image conscious, keeping up with the Joneses, also very supportive of one another
We like these fonts, colors and style
I'll attach the client's opinions on some logo designs. They are in no particular order. Creative brief is attached as well.
Looks to me like she's leaning towards curliques.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
