Name On Logo: 60 Minute Solutions
Our Slogan
Life Changing Advice From Leading Experts
What we do
Range of self help DVDs and Audio Books that have 8 experts in each one giving tips and advice on a range of issues. Most of the titles are career based at the moment but that will expand out to Health, Wealth and Relationships. An example of our work can be found at interviewexperts.co.uk (the existing brand is experts guide but that isn't memorable.)
Industry: Media
Things to communicate through the design
1. High Quality Product
2. Trust & Integrity
3. Expert advice (at affordable prices)
The target audience
Mainly 25 -50 age group, disposable income, looking for quality expert advice on DVD. Typically $30,000 income and above, white collar / office based customers. They want guidance and assurity.
We like these fonts, colors and style
I like simple strong designs that stand out. I like strong colours, eyecatching and immediately recognisable. Something that suggests quality. I love Apple as a brand, but think this needs to be more striking with the use of colour. Think Skype / tom tom / Fedex / Playboy / pepsi / fila / chanel / texaco / ups / renault / mitsubishi / 3M / internet explorer / target / nike / royal air force.
Colours I like are Navy Blue / Burgundy / British Racing Green / Dark Red
Obviously a big play on the number and some simple time theme would be great.
Will be going on DVD's and Audio Books so the main part needs to be compact, so that it can feature on a DVD spine or Book Spine.
Our design will be used on
(Web) (Print Media)
Additional Info Added Jun 12, 2010
Am open on the colour scheme by the way!! Just saw one of the previous contest winners (Orange Tech) and really liked it so am very open!
Please look at my existing products on Amazon - it would be useful if the designs were reversible i.e. white on a color background:
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