Name On Logo: ion8
Our Slogan
Water. Supercharged.
What we do
The ion8 bottle has a unique technology that ionises the water inside. Ionised water has many benefits. It effectively changes the molecular structure of water, with the following results
• it makes water molecules smaller, and easier to absorb
• water is sweeter and softer
• it increases the oxygen content of the water
• promotes metabolism, activates cells and improves immunity
• helps remove smells
• helps prevent bacteria growth
Industry: Sports & Recreation
Things to communicate through the design
1. Innovation
2. Health
3. Water
The target audience
As it is a water bottle, it can be for any age, gender or geography.
But we want to sit close to health, sports, well being, personal care
We like these fonts, colors and style
Rounded fonts seems sensible, as we are softening the water, and it should be in harmony with the body
The unique tech of the bottle is built into a rubber strip around the center of the bottle.
The bottle is shaped with concave sides
The cap is very unique
It is very easy to drink from – much easier than normal sports bottles
These pointers may help
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Jul 21, 2015
I have been looking at early entries. Some excellent ideas there, thank you all. But a word of caution... many of the entries, when zoomed out, look like "long" or "iong".
That's something we'd rather avoid.
And ignore what I said about rounded fonts. You're the designers. I think we should rely on your judgement.
Hope that helps, there may be some reviewed designs. ;)
