Name On Logo: Fuel
Our Slogan
No Slogan
What we do
We are setting up a café in London UK. The name is “Fuel”, it is linked with a gym, so fuel ties in with training ie ”food as fuel”… concept is amazing coffee, nourishing, wholesome food and snacks. We want it to be cool and rustic in its layout… Sort of roughly finished décor, wood, a bit grungey. We may be tying in some recycled petrol jerry cans, such as in the attached picture. I have attached some fonts etc also of the kind of logo we are going for. We look forward to seeing the designs.
Industry: Travel & Hospitality
Things to communicate through the design
1. Cool and funky
2. quality
3. fun
The target audience
Fairly affluent community in North London UK looking for quality coffee and food. Fitness population using an attached gym. Gym is a private gym/studio rather than a big commercial gym. Still want to attract people from outside the fitness community and families also.
We like these fonts, colors and style
I have attached some inspiration.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
