Name On Logo: Blueshift Innovation
Our Slogan
No Slogan
What we do
Agile Software Development - training, consulting and coaching. Although there are many benefits to Agile, the one I want to concentrate on is increasing frequency of the inspect/adapt cycle. In other words, the teams and organization learns as it goes, and changes for the better. They look at everything, often, and continue to improve. This idea needs to be incorporated in the logo.
Industry: Technology
Things to communicate through the design
1. Cycle of continuing improvement
2. Professional, simple
3. Clever, fun
The target audience
Our customers are medium to large IT departments. They are companies that want to use methods that come naturally to many start ups in Silicon Valley. They are likely using methods that worked in the past, but need to become more modern in their management. Team collaboration, transparency and alignment are important. These are likely folks 35-55, middle to senior management, with degree in IT.
We like these fonts, colors and style
I like Tiffany Blue (#0ABAB5) and a dark navy, but those are just suggestions. I like a very, very simple design. This logo will be used a lot on Power Point slides, web pages, etc. so should be easily read when smaller. The "Blueshift" part of the name is important. "Innovation" is much, much less important, so could be much smaller or even absent.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
