Name On Logo: Guitar Edge
Our Slogan
The Hottest Artists, The Coolest Gear, The Best Tab
What we do
Publish a 6x/year magazine focusing on hot new guitarists, cool new gear (guitars, amps, etc.) and including 10 “tab” songs a month.
We also operate a website,
[Login to view URL] (where you can also see the current logo), which is updated weekly with new artist interviews, music previews, gear reviews, etc.
Industry: Entertainment
Things to communicate through the design
1. Cutting-edge (Edge)
2. Authoritative (THE source for new guitar-related artists)
3. Rock and roll attitude
The target audience
Guitarists from age 10-50
We like these fonts, colors and style
Red, black, blue, silver are good “rock” colors to incorporate—no neons
No “futuristic” or script/ornate typefaces (guitarists are an analog bunch).
It has to jump out at you from a crowded newsstand. Think bold, blocky, thick...
This logo will need to appear on a variety of products and items, and in a variety of colors, from web banners to magazine mastheads to t-shirts to letterhead to business cards, so it must be readable and capable of being “dressed down” for use in professional capacities
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
Additional Info Added Jun 7, 2010
In this design we don't really need to have a guitar worked in. (We should have mentioned this earlier. :)
This is about catching attention with the font work. Check out magazines like revolver (pin-striping/distressing is really cool with these) and guitar world (Bold and in your face).
Feel free to try stacking the logo along with a horizontal one. We also like the look of distressed things as well as clean, so feel free to experiment with that as well.
