Name On Logo: West Coast Fury
Our Slogan
No Slogan
What we do
Cheerleading is a dynamic, exciting, and challenging sport that combines tumbling, stunting and dancing.
We are a new cheerleading club that offers programs for athletes aged 5yrs to adult, that wish to compete in local, national and international events.
Industry: Sports & Recreation
Things to communicate through the design
1. Energy
2. Passion
3. Strength and confidence
The target audience
Primary:
- Children ages from 5 years to 17 years, predominantly female.
Secondary:
- The design will also need to extend to males and young adults so we’ll need to ensure we do not alienate our target market with overly feminine or childish designs.
- Parents of the athletes
We like these fonts, colors and style
Colours (must apply to competition uniforms):
-Love bright energetic colours
-Thinking orange (or yellow), black and white (but open to suggestions)
-3 colours max please
Font:
The logo font has to be bold and legible from a distance, as it will be applied to things like t-shirts and competition uniforms, plus flyers and promo gear.
Brand Attributes:
The name Fury conveys two key attributes that align with the sport of cheerleading:
1. Passion – powerful and compelling emotion
2. Energy – vigorous activity and the excursion of power
And 'West Coast' comes from our location in Western Australia.
Likes: cheerleading designs (merch, uniforms, tour t-shirts etc) tend to be over the top so:
-designs with 'pop' and an almost 3D feel (dynamic and contemporary)
-edgy
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
