Name On Logo: Frostbite Iced Cream

No Slogan

This will be a trailer restaurant that sells made-to-order ice cream. The ice cream is taken from fresh liquid ingredients to frozen ice cream in front of their eyes on a super frozen surface.

Industry: Restaurant

1. Fun and creative, but not goofy

2. Fresh (maybe natural) and transparent (you see what goes in to your ice cream)

3. extremely yummy

Guys and Gals. The median age is probably low 20's, but this will appeal to people from 12-35, the ideal target. Although everyone likes ice cream!

These people enjoy trying something different and like being the first to try something. They are adventurous and like to create their own concoctions. They identify with the companies and brands they purchase. This purchase will be somewhat of an emotional purchase.

These people are indulging in a guilty pleasure but choose Frostbite because they can justify it by knowing that it is fresh, natural ingredients with no preservatives.

Overall Style:
First off, I like simple, creative logos. When I say simple, I mean the ability to print it in black and white and still the logo the same way. No reliance on gradients to see what's going on.

LOGO Concept:
If you look up "thai fried ice cream" into youtube, watch the video and watch how they scrape the ice cream into rolls. Ideally the LOGO will be something to do with that spiral shape that is formed by the ice cream rolls. I don't foresee this spiral being uniform, rather "edgy". But maybe you'll surprise me otherwise.

Color:
This will look frozen with cold blue colors (think, blues you see inside a glacier). I hope for your creative input, but I could see some purple, blue, a little pink, white, black.

Classic:
I am trying to decide whether or not I'd like for this to have a hip appeal or an appeal to a "classic homemade from scratch like in the old days" ice cream. I wouldn't mind seeing logos like that as well.

(Web)  (Print Media)  (Billboards & Signs)  (Mugs & Tshirts)