Name On Logo: BeautyDNA
Our Slogan
Beauty Personalized
What we do
Using a sophisticated algorythm, we match customers with a perfect full-sized skin, hair or body (beauty) product once a month, based on an in-depth series of questions that the customer fills out to build a profile on their likes/dislikes and concerns. We will only send a product that contains what they have indicated they like...with none of the things they don't want. preferences are based on concerns, scent, texture, absorbtion, ingredients, and type of product.
Industry: Beauty
Things to communicate through the design
1. high-end
2. accurate
3. modern
The target audience
A sophisticated, highly educated, affluent woman with a high household income averaging 170k. She is anywhere from her early 30s up. She spends a lot on beauty products a year, but really wants to locate ones that are perfect for her, so she doesn't have to waste time and money. She likes the idea of customization, personalization and the education that BeautyDNA provides. She is likely to purchase a product that she's found through BeautyDNA.
We like these fonts, colors and style
We'd like something modern, yet feminine. We need an icon or logo type along with the font. BeautyDNA should be legible and bold. We should be able to use it very small and also have it be iconic enough to use on packaging. We are open to different colors, but need something sophisticated that still says "beauty". This is a one of a kind very unique service and people need to take it seriously.
Our design will be used on
(Web) (Print Media)
