Name On Logo: AIP Marketing Alliance
Our Slogan
Your growth is our commitment
What we do
We are a national wholesaler/distributor of Life insurance and fixed annuities. Our customers are either smaller wholesalers/distributors or individual retail agents around the country. We provide insurance product training and sales training as well as varied levels of back office support, including contracting, insurance quotes, case management, and recruiting tools for our wholesale/distributor partners. Our focus is helping our customers grow their business.
Industry: Financial & Insurance
Things to communicate through the design
1. Strength and stability
2. Growth
3. trust and partnership
The target audience
Nationally in the US only, Predominately MALE, Age 40-60, Life insurance and fixed annuity industry, field is very strongly oriented in sales and marketing. Our Customers income is purely commission sales so income is high. In our field success is all about relationships/trust
We like these fonts, colors and style
We were thinking navy / shades of grey but open to suggestions / alternatives.
Prefer san serif fonts (franklin gothic / future / arial, etc.)Nothing 'futuristic' or 'scripty' in nature.
Logo Needs to convey strength / trust / growth.
Looking for a logo that allows us to use AIP alone or with 'marketing alliance' (needs to work horizontally, stacked, etc.).
Industry as a whole is very 'behind' in graphics - we are hoping this sets us apart, brings us into the 'current' century.
Our design will be used on
(Web) (Print Media)
