Name On Logo: OMA!
Our Slogan
Oh My Art
What we do
We design and sell wall art that speaks to the millennial generation. Our customer ranges from the college grad setting up her first apartment to young mom's seeking to fill her home with understandable imagery that is colorful and inviting. Our customer wants a high-end product at a value, so the logo needs to hit on both sophistication and accessibility. For United States citizens reading this, think about placement of this product in a Nordstrom or Neiman's, but our customer will be seeing it in a more affordable retail concept.
Industry: Home & Garden
Things to communicate through the design
1. This brand gives the millennial the art she wants on her walls
2. Sophisticated value
3. Style
The target audience
Smart, stylish, hip ladies aged 20-35. She wants her art to speak to her senses, interests, and sensibilities. These pieces are primarily smaller in scale (16"x16", 20"x30") at an affordable price point, so the customer doesn't have to think too much about the purchase -- she can easily fit it into her shopping cart, into her car, and hang it all by herself.
We like these fonts, colors and style
Colorful, yet classy.
Logo needs to be easy to read from afar. It will be used on corner guards that act as packaging for the art.
Our design will be used on
(Web) (Print Media)
