Name On Logo: True North
Our Slogan
Legacy Logbooks
What we do
This contest is for a company logo. Our company sells high end professional pilot logbooks. They are proudly hand made in Denver, Colorado USA by skilled book binders and are a nicer and more attractive alternative to the mass produced cheaper logbooks widely available online and at local pilot shops. They look better, are better made and most importantly, have a better layout in which to log piloting time for official records.
Industry: Miscellaneous
Things to communicate through the design
1. Finest Quality, Handmade
2. Professional, Conservative and Classy
3. Vintage Heritage with a modern twist
The target audience
The target audience will be mostly new student pilots in flight school buying a logbook for the first time. They will also be purchased by military pilots transitioning to the civilian flying industry, existing professional pilots, and as gifts for pilots from people looking to purchase a high quality gift.
We like these fonts, colors and style
Please use the attached photos for inspiration. We welcome all artistic creativeness and really want to see a lot of different ideas. We like the vintage/ modern script a lot and would like the logo to have an old fashioned feel to it like the company has been around for a long time. We also want to keep it professional and have a classic look to it too. We want to convey luxury and quality that has a rich and long history just like the aviation industry.
We like the images and silhouettes of the P-51 airplane but an airplane or wings don't necessarily have to be incorporated into the logo. Our company is a printing and binding company that specialized in pilot logbooks so having printing and aviation aspects in the logo would be fitting.
Thank you and we will be posting feedback and giving additional direction as the contest goes on. We will also be posting another logo contest for the image that will be on the front of the logbooks so please watch out for that contest as well!
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
Additional Info Added Mar 4, 2015
The color should be black, white or grey. The logo will most likely be displayed in black or white on a printed page.
