Name On Logo: Spring Hill Eyecare, PLLC

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Spring Hill Eyecare will be celebrating our 10th anniversary this year and I want to give our logo an updated look. We are a hometown optometry office independently owned and operated. We are not part of a chain, franchise, or big box store. Our mission is to treat every patient like a member of our family while providing quality eye care with the most modern technology.

Industry: Medical & Dental

1. Excellent patient care

2. Modern technology

3. Friendly and family based enviroment

We see patients from age <1 to >100 yrs old in one of the fastest growing towns in the US and are located approximately 30 miles south of Nashville. The majority of our patients are young families with children. We may not use the logo immediately, but will likely wait until closer to our anniversary date.

My problem is that I've built my practice brand with the existing logo (see attached images) so I don't want it to look like a completely different logo or a new business, but I do want to give it an updated look. I would like to have a version where I could use just a logo without the words connected (right now the words and the eye are the only logo and not ever separated). Also, my logo is currently only in black and white. I'd like to be able to use it in any color(s). I like how the text above and below the eye look (font is Georgia I believe), but would like an updated "eye" (to be honest I just made a circle in MS Paint and drew the eyelids with a sharpie). I like the interlocking SH. Please feel free to create designs that are both conservative (keeping it similar) and liberal (show me a few ideas that are stretching it to only slightly resemble the old logo). My website is [Login to view URL] if you need more inspiration. I've used this website before to create a logo for our sports vision logo (I attached that logo as well to show how much cooler that one is than our main business' logo). I would like to see the logo both with and without our slogan. I don't want it to look too cookie-cutter / genertic optometry logo. Maybe use a hill in the design since our town is Spring Hill. Thank you so much for your creativity. I look forward to seeing what you come up with.

(Web)  (Print Media)  (Billboards & Signs)  (Mugs & Tshirts) 

I know I mentioned incorporating a hill into the design (although a hill is not a requirement), but we're not in an area with mountains or snow caps.