Name On Logo: Sabeni Sport
Our Slogan
No Slogan
What we do
Sports luxe activewear range for women.
Industry: Sports & Recreation
Things to communicate through the design
1. Style
2. Luxury
3. Minimalism
The target audience
25-45 year old women. Successful in their careers with average income of $100,000 p.a. Bachelors/grad degree level.
Live in big, cosmopolitan city e.g. London, NY, HK island
Fitness enthusiasts. Workout regularly - Lifestyle choice rather than having to be forced. health and nutrition conscious but enjoy a cocktail with the girls at the weekend. Have close knit group of female friends. Sex and the city women are a good example.
Style conscious.
Work hard play hard.
We like these fonts, colors and style
Alala - font, style, colour
Lexie Sport - abstract design, colour
Sweaty Betty - abstract design, minimalist style
Icon may be applied to garments without brand name attached so should be quite strong in its own right. Should be contemporary, minimalist and discreet but original and instantly recognisable. Font should reflect this. Preferred colours are black and white, also like orange but open to other suggestions.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
