Name On Logo: ROTH
Our Slogan
No Slogan
What we do
I am a designer and handcrafts maker. I design and make high-class leather products such as cases for electronic devices, women handbags, small wallets.
Industry: Miscellaneous
Things to communicate through the design
1. Elegance
2. Trend/Modern
3. Quality
The target audience
At the moment all my products have a very classy, pure design. I use only brown, black or grey leather. No fancy, edgy, crazy designs or colors. I would like to position the brand as a female luxury brand. Urban females that crave for the highest possible quality, hand made by a young designer. I only use leather and accessories from Austria and also think that this could be somehow included in the brand because Austrian handcrafts stands for quality and tradition.
The women that buy my products are between 25 and 50, have their own career and are looking for a leather bag that is never out of trend. They want to be excited every time they take out their ipad from my case because the leather feels so special. The product is something people admire them for, because its so beautiful in its simplicity. Other women need to recognise my product by the branding. So there should be smth catchy (either a font that stands for my brand, or a little highlight etc.).
I only work with the highest quality leather aswell as natural glue (i also make myself from natural ingredients).
We like these fonts, colors and style
Please consider that very likely this logo will be put on an iron stamp that then will be placed on the leather product with heat. So it shouldnt have too many thin lines, tiny parts, shadows etc. Not only because it needs to be burnt on thick leather but also because the products&brand should be very clear & elegant but with a modern touch.
Colors: since it will also be stamped/burnt on leather, it needs to work with no color aswell. For web/print the logo can have black, brown, gold, silver, grey. My name in German means Red (Roth is my last name; the color is called Rot) you can also have a red highlight in the logo.
Style: I have been thinking of a bow since my first name starts with a "C" and if you have the C and the "C" turned around, then connect cross wise the two "Cs" it gives you smth like a bow. The bow could have red lines or be filled with red. The bow could then also be used as a stand alone item on any product I will ever produce. BUT it doesnt need to be included in the logo... just my idea. When starting to produce men items it would be difficult anyway.
You either need to use "Roth" or come up with a fantasy name. Other things that could be included: Austria, est. 2014, Love (Roth), Manufactured, Design....
Our design will be used on
(Web) (Print Media)
Additional Info Added Feb 27, 2015
Thanks so much!
A lot of logos are close to perfection, but I feel like we are missing one last feedback round, so we have extende the contest for 5 days. I will make sure Ill feedback existing ones asap (latest until Sunday).
For the ones that just joined the contest here are some impressions I have in mind when positioning my brand.
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