Name On Logo: Gourmizza
Our Slogan
Gourmet Pizza and Focaccia
What we do
Gourmizza makes very high quality/gourmet pre-cooked and frozen pizza and focaccia dough/bases.
The bases/dough have superior quality: entirely vegetarian (only flour, water and natural yeast) and have no oil or animal/saturated fat added.
They can be:
- topped/stuffed to the customer's very own taste and interpretation
- cooked in a basic electric oven at 250 degrees
... and they come out crispy outside, soft, smooth and silky inside, short/easy chewiness, superior digestibility ... great taste like just made by Gradma.
Gourmizza can be used as a pizza with topping (on the plate or slice on the go), focaccia as bread substitute, stuffed focaccia (as sandwich on the go), snack/aperitif companion, salty or sweet (pizza/focaccia with nutella)
Gourmizza are sold mainly to business customers i.e. retailers (supermarkets, grocery stores, etc.) for their bakery section, pizzeria's and restaurants, fast-food store, etc.
Retailers/Restaurants/Pizzeria's use them as they have superior quality, are convenient (no need for skilled workers and/or dough making machinery/workshop/workforce) ... i.e. superior quality, always fresh and crispy at a very reduced cost/complexity
Industry: Restaurant
Things to communicate through the design
1. High quality And natural
2. Home made - light - just like Grandma does it
3. Just made, Crispy outside soft/silky inside
The target audience
It is a business audience
Examples:
- The buyer of a high end/quality food retailer chain i.e. Whole Foods or Waitrose
- The buyer of a high end/quality restaurant chain
-The owner/manager of a high end/quality restaurant/pizzeria
We like these fonts, colors and style
- key words: subtle, luxury, classic, gourmet, quiet, classic, home made, simple
Logos of:
- Whole Foods
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- Harrods
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- Waitrose
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- Colours: crispy gold (to communicate crispy), light green (e.g. basil like - to communicate natural/home made, light) and white (to communicate Purity, Healing, Perfection, Clean, Virtue)
- Font: subtle luxury, classic, gourmet
- Style: subtle, luxury, crispy, home made, simple
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
