Name On Logo: Norpac USA
Our Slogan
No Slogan
What we do
Markets, Distributes and Installs Safety Systems for trucks and other commercial vehicles, including Forward Collision Warning and Lane detection algorithm. Complete with Cameras, processors, sensors, processor and recording device.
Industry: Miscellaneous
Things to communicate through the design
1. Our systems will make trucks safer
2. Our systems have latest and best technology
3. Our systems will save trucking companies money
The target audience
1. The CEO's and Safety Officers of mid-size and large trucking companies
2. The single owner-operator truck driver
3. School districts which run school buses
We like these fonts, colors and style
Not sure yet. Primarily a masculine target market. As it is for trucks perhaps it should have the feeling of a large moving object
Our design will be used on
(Web) (Print Media)
Additional Info Added Jan 30, 2015
Another idea is to capitalize the "p" to make it NorPac. Not a requirement, just another possible approach.
Another thing to possibly consider in the logo design is that the technology employed in the truck safety system will involve a camera "eye" monitoring the distance to a vehicle in front.
