Name On Logo: Rookie Chef
Our Slogan
No Slogan
What we do
Rookie Chef is a brand that bridges the gap between little plastic kitchens and grown up kitchens. Rookie Chef provides a platform to begin building necessary life skills in primary school aged children.
Rookie is the MAIN Brand. Rookie will have several extensions such as Rookie Chef, Rookie Carpenter, Rookie Gardener, Rookie Designer, Rookie Stylist.
We want all the rookie brands to look like they fell from the same tree.
Industry: Retail
Things to communicate through the design
1. Not too Kiddish - easy to read
2. ametuer building to pro
3. real life - not cartoonish - cool
The target audience
It needs to appeal to 6-12 year olds as well as parents. It needs to be universal, not gender specific.
Support the nurturing of children by parents at home in the kitchen. It needs to feel like it belongs in a happy home.
We like these fonts, colors and style
I like the red "Candy" logo online. I like a faded navy blue color or a faded red color. I kind of like the idea of rookie being all lower cased but am not tied to ANYTHING yet. I am really open for serious creativity.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
