Name On Logo: Mighty Touch
Our Slogan
Built For Business ("B4B")
What we do
We design and build interactive devices - kiosks, tablets, digital signage.
Industry: Technology
Things to communicate through the design
1. Great Value
2. Smart Solutions
3. Young, hip solution for a staid "corporate" industry
The target audience
We are targeting potential customers in two areas - 1) interactive software providers and others who would resell our kiosks and tablets in business to business transactions and 2) buyers who are planning large kiosk rollouts for their own businesses - i.e., bridal registry at Target, book check-out in libraries, airport check-ins, etc. Ultimately, our customer's customers will interact with the product.
The decision makers are typically late 30's and part of IT departments, with input from the marketing departments. They are smart and understand both technology and branding. Our industry is driven mostly be engineers and is pretty boring. We want to break out of that with something fun, contemporary and little irreverent. Our web site is new and still needs some refinement but generally communicates the tone of our message.
We like these fonts, colors and style
Our current logo can be found at
[Login to view URL] The font is good and the basic "black and blue" color theme speaks to the fun and upstart attitude we want to convey, but we're open to additional or other colors as well. The graphic part of our logo (the circle with the M and pointing finger) everyone agrees has to go. It does nothing to tell our story and frankly is just confusing.
Our design will be used on
(Web) (Print Media)
