Name On Logo: Visionary Family Eye Care

No Slogan

Visionary Family Eye Care's mission is to create an unforgettable experience for each patient by providing unparalleled customer service, exceptional patient education, superior product quality, and the best eye health care possible.

Services include comprehensive eye examinations, contact lens care, and ocular disease treatment and management. Visionary Family Eye Care will carry major brand name spectacle frames, contact lenses, and sunglasses.

Equally important to providing excellent eye care, is providing an exceptional retail eye wear shopping experience.

Industry: Medical & Dental

1. Superior quality eye wear (glasses)

2. Family friendly eye care

3. Professionalism

The main target audience is mid to high income women ages 25-54 which tend to be the medical decision makers for the family. Female patients will find more comfort going to Visionary Family Eye Care over its competitors. Although our main advertising target will be women, Visionary Family Eye Care will appeal to all populations, ages (infant to geriatrics) and incomes.

There are two potentially different goals for the design. The main priority is to use the design as a sign. Therefore, the lettering will have to be prominent, easy to read (visibility for patients with vision deficits and visibility from a busy street are necessities), attractive, and communicate the values previously described.

The other use could be a logo with or without lettering that can be used for the website and/or promotional materials. So there is potential for us to purchase two different designs.

Please avoid the color blue. We also want to communicate that we have the highest quality, fashionable eye wear. We want the image of being cutting edge "visionaries" but also comfortable and family friendly. Other than that, we look forward to seeing your creativity!

(Web)  (Print Media)  (Billboards & Signs)