Name On Logo: Gloucester Fare

GloucesterFare.com.au

Gloucester Fare works with producers and farmers in the region as well as shops, restaurants, the media and the public to heighten awareness and consumption of the region's quality produce.

Gloucester Fare also offers online purchasing of a range of quality, gourmet produce via ecommerce; and offers update information about food, events, fairs and markets.

The website is the one stop for those interested in fresh grown, organic, chemical free and gourmet produce.

Fare is the old English equivalent for food/produce.

Industry: Miscellaneous

1. GF is the best source of information about fresh, gourmet and quality food and produce

2. GF is the best online source for quality food products, information and ideas

3. GF is a good source for restaurants and caterers seeking top quality produce

The target audience will be both male and female, interested in food, fresh produce, cooking, quality. They will be concerned about climate change, food miles, our carbon footprint. They will desire fresh, organic, chemical free produce.

Will be interested in travel, eating out, technology. They will attend Farmers' Markets, food fairs and festivals, will read a lot.

They will wish to move from supermarket food to fresh, local produce and will want the food chemical free.

They will be located in Australia in major cities and towns. Generally they will have moderately high incomes, be well educated and be in management, media or in the food industry.

The design should be clean, crisp, modern and fresh. It should reflect the look and feel of the new Australian and New Zealand food producers and their produce. Quality, gourmet, fresh, crisp.

Some websites that give the 'feel' of this design would include:

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These give the quality feel - not a suggestion of image.
Simple, fresh, clean - modern fonts and design
Certainly not futuristic!

(Web)  (Print Media)