Name On Logo: Nest on Fifth
Our Slogan
No Slogan
What we do
This is a nightly accommodation of studio and one-bedroom apartments that will run similar to an Airbnb-meets-hotel set up. Airbnb is where people rent out their apartments for overnight stays. We will be doing the same in an apartment building, but we will also have 24 hour reception in another building down the street, along with housekeeping - similar in some ways to a hotel or a time share rental.
Industry: Travel & Hospitality
Things to communicate through the design
1. trendy
2. the place you want to stay
3. upscale
The target audience
Between late 20s and late 30s, looking for a more upscale, modern, even trendy accommodation but at a reasonable price point. The décor in the rooms will be very fun, even a bit sexy. Think Aloft hotel design, not Holiday Inn.
These are people looking to be in the middle of the nightlife, or attending an nearby conference for whom a regular hotel room just won't work for them.
these are people willing to spend a bit more to get a really cool place to stay in a central location.
We like these fonts, colors and style
really open on this, but it needs to look adult but not senior citizens. The Font is really key here. it needs to be fresh but sophisticated. Nothing childish.
Totally open on color.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
