Name On Logo: Nutrifiz
Our Slogan
Delicious, convenient nutrition
What we do
Nutrifiz is a company making effervescent (fizzing) tablets that contain vitamins and minerals. It is like Berocca, but contains a new ingredient, which is unique. We have managed to put wheatgrass into the tablet, and none of the nasty taste, but all the goodness.
Industry: Medical & Dental
Things to communicate through the design
1. Delicious
2. fizzy
3. nutrition
The target audience
The audience is wide and varied, as we make a healthy product that anyone can benefit from, at any age.
We want to have a strong symbol for association with our brand so that we can go to market with a number of products that are easily identifiable as Nutrifiz.
Typically it sells in health food stores, pharmacies, sports and wellbeing outlets.
We like these fonts, colors and style
Modern fonts, no serifs
Green color suits wheatgrass, but ornage and red are also widely used in the industry
Simplicity
Look at competitors like Berocca, Voost, Redoxon.
Google "effervescent vitamins"
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
Additional Info Added Dec 17, 2014
We think you can ignore the word fizzy. It is not part of the logo or identity, and should be considered something for packaging design. Yes, it's part of the name, and it seemed important before. But now we are focused on "deliciou"s and "nutritious".
Nutritious should be considered in terms of it giving you a boost of good feeling. A pick me up. Energy and vitality.
Delicious is just that. Nutrifiz is delicious.
