Name On Logo: Ms.STEM
Our Slogan
Growing and Nurturing the Future Leaders in STEM
What we do
Conduct summer camps, science competitions for young girls ages 8-15. We would like to grow to more summer camps and into a mentoring program where we connect young professionals to young women in efforts of taking the summer camp program to a solid mentoring program that is year round. STEM = science, technology, engineering, and math
Industry: Education
Things to communicate through the design
1. Girls are capable of enjoying and doing well in STEM
2. Our programs are fun and help girls decide on future careers
3. That our programs are looking to the future of more women in STEM
The target audience
Target purchasers - parents ages 30-50 (mainly moms) that want to bring their young women to our programs. They are typically sophisticated, educated (at least bachelors degree) and technical themselves. Median income = $80-120K with both parents working
We like these fonts, colors and style
They like clean images that are not cluttered with too many words. Logo should appeal to them as well as their daughters as this will be used on tshirts, cards, etc so it should be "kid friendly" with soft curves..Please stay away from too much pastel..overdone and do NOT want logo color palette to look like a baby shower. More earth tones and or brighter colors - oranges, greens, hot pinks preferred. Uploading picture of a STEM logo (each letter represents a part of STEM)
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
Additional Info Added Dec 4, 2014
I uploaded a picture of STEM representation that I like..in the attachments. not necessarily that font just the concept of using the letters to represent each part of STEM
