Name On Logo: Joe's Grill
Our Slogan
No Slogan
What we do
It is a restaurant (grill house) with the main products being burgers and hotdogs.
Brand Personality:
·I want it to be very authentic, original, bold and old.
Business Opportunity:
·The burger business has a big share of the food market not only in Kuwait but also worldwide. There are many burger shops in Kuwait with big names, but the food we prepare tastes different “original” and very creative with the different ideas of recipes. So, taste, quality and creativity are the main pillars of my business.
Industry: Restaurant
Things to communicate through the design
1. Gourmet and High-end
2. Personal/family owned business
3. Uniqueness
The target audience
I am targeting people who can appreciate the taste and quality of food that we offer. Probably males and females from the age of 16-40 who are meat eaters.
What do we want them to feel/think:
·I want them to feel the greatness of the taste offered. I want them to think of the originality and simplicity of the recipes/food offered. I also want them to appreciate the freshness of the ingredients as well.
Key proposition:
·Fresh food prepared on a daily basis. High quality of ingredients by high quality I mean no junk or cheap cheese nor meat nor sauce will be used.
We like these fonts, colors and style
Color: Black is the dominant color that conveys a high-end. You are welcome to use other colors in addition to black. Such colors could be gold, orange, yellow, silver, etc...
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
