Name On Logo: 2B Analytics
Our Slogan
No Slogan
What we do
2B Analytics specializes in providing statistical and experimental expertise to pharmaceutical, biotech, and other research-oriented organizations. Through strategic and impactful cross-functional collaboration, 2B Analytics provides researchers with guidance to precisely define the key research questions and the insight and innovation to create effective and efficient ways of answering these questions. Our expertise spans the entire scientific process including the design of experiments, clinical trials, and development programs; analysis and interpretation of clinical, pre-clinical, observational, and published data; study report, publication, and submission document authoring; and support of global regulatory and commercial activities.
Industry: Consulting
Things to communicate through the design
1. collaborative
2. innovation
3. quality
The target audience
Professional researchers in the pharmaceutical, medical, or sports sciences.
We like these fonts, colors and style
Fonts: Garamound, AvantGarde, Tahoma, Trebuchet MS, American, Kabel, Technical.
Multiple shades of blue or combination of red and deep blue.
I am a fan of lower case letters; feel free to use them throughout or for at least the “2B” part of logo.
Also, the “2B” is a play on baseball terminology; would be interested to see designs which can subtly include some baseball reference (eg, maybe a baseball bat or two or the 2b enclosed in a ball or circle).
Our design will be used on
(Web) (Print Media)
Additional Info Added Nov 7, 2014
I prefer the look of "analytics" in lower case.
I really like the versions with the 2b in a circle and also like those that link the '2' and 'b' together (maybe the tail of the 2 could lead into the rounded part of the b so that the b is lower than the 2).
Also, the baseball theme must be very subtle (almost as if only those looking for it would see it).
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Very impressed with the designs so far. Feel free to include designs that do not include baseball symbols or references. Try to make the "2B" bold and distinguishable, but also sophisticated and professional.
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Another idea that may be more subtle: try superimposing the b (or B) over the 2 (kinda like the logo on a baseball hat)? For examples of superimposing, see logos for Colorado Rockies, Kansas City Royals, Los Angeles Dodgers, Minnesota Twins, NY Mets/Yankess, San Diego Padres, San Francisco Giants, and Tampa Bay Rays.
