Name On Logo: Moncalm Partners
Our Slogan
No Slogan
What we do
Provide financial advice to affluent families helping them align their financial assets with their personal objectives. We provide financial planning that incorporates cash flow, retirement, estate, tax and business planning.
As a very significant component of that planning, we help clients manage their investments.
Industry: Financial & Insurance
Things to communicate through the design
1. Trust
2. Stability
3. Peace of mind
The target audience
Affluent and wealthy families who have made their money slowly. They tend to be very highly educated, politically moderate, and lead fairly conservative lifestyles. Many are engineers and analytical and want advice that is thorough, detailed, and couples sophisticated thinking with their personal objectives.
We like these fonts, colors and style
Montcalm Point is a peninsula in Lake George, NY, formed by the Tongue Mountain range. To the degree possible, I'd like to include an image of Montcalm point as part of the logo. If viewed from the West, the mountain range forms an "M" somewhat, which perhaps could be incorporated into the logo.
My objective is to project a sense of peace, nature and stability, implying that our advice and services help clients achieve those.
Our design will be used on
(Web) (Print Media)
