Name On Logo: Wanake Camp & Retreat Center
Our Slogan
No Slogan
What we do
Wanake is a Christian, year-round camp and retreat center.
Our name, Wanake, means “The Beautiful, Spiritual Place Among the Hills”
Find more information on our website at
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Industry: Non-Profit
Things to communicate through the design
1. Christian Faith
2. A professional, hospitable, versatile place
3. A place to be in creation to get away from distraction/grow/recharge
The target audience
Our audience is a challenging topic. It includes almost everyone (kids, parents, retreat and conference groups, families, churches, schools, etc)
Our logo needs to appeal to everyone. Kids need to see it and think we are a fun, cool place, Mom's need to see it and think we are professional and organized, and adults need to see it and think quality and hospitality.
We like these fonts, colors and style
-Simple (No more than 4 colors, able to be used on something as small as a postage stamp up to as big as a bill board)
-Green is our main branding color (would like to incorporate an accent color or two. No pinks or purples)
-A possible idea: our name is unique enough, it could be the logo itself (like Walmart or Coca-Cola) if done right, we certainly are not in love with this idea, but it could work
-We like logos that incorporate negative space. This is not a necessity for us, but is effective when done right
-The text of our Name ‘Wanake Camp and Retreat Center’ should be able to be incorporated into the logo and also be taken out for using just the icon, if going the image route as opposed to the text.
-The logo should be “cool and slick” appealing to kids, while at the same time, appearing professional, appealing to adults who want to come on a retreat or conference. Half of our operation is a camp (be in the woods/campfires/trees/etc) and half of our operation is a retreat and conference center (professional/hospitable/comfortable). Our logo needs to express both, which is why we are thinking simple!
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)