Name On Logo: FitMatchup
Our Slogan
No Slogan
What we do
FitMatchup is a mobile social networking app that matches personal trainers with trainees. The app helps the two parties find an appropriate match for their fitness needs.
Industry: Sports & Recreation
Things to communicate through the design
1. Fitness training
2. Attractiveness/Sex Appeal
3. Assertive/Bold/Confidence
The target audience
Target Audience:
20-40 year-old physical trainers
and
20-40 year-olds in the Middle class interested in their level of fitness.
They are comfortable and accustomed to being on-the-go.
They value setting goals and working hard.
They have positive mindset.
We like these fonts, colors and style
Most important: Logo can be shorted into an app icon that intrigues. You would click on it if you saw it.
We are looking for a simple design that illustrates both the fitness and matchup concepts together. It should set us apart from generic workout apps. We do not like typical images like a dumbell or person running. Think sexy, gender-neutral, and confident.
We would like to leave the font and color open to encourage the most creativity of participating designers.
Our design will be used on
(Web)
